Saturday, November 27, 2010

New Lifestylist® Article Published

Have you discovered mhmsm.com yet? It is an invaluable resource for the factory built home community, and this month we were honored to have an article published in it on LifeStyling your home. We give 5 great tips on how to take your models from ordinary to extraordinary using things you already have.
The Home Idea Factory not only does model homes using new merchandise, we also are experts in recycling your existing furniture and accessories to create a home that sells.

Friday, November 26, 2010

Pixie Dust

I just returned from a magical week in Orlando. Someone said they scatter pixie dust at the airport when you arrive, and I'm starting to believe them. Not only was I able to take part in a home that will probably be one of the the high points of my Lifestylist® career, but I was also blessed to spend some very special time with my kids and grandkids and share my Lifestylist® approach with them. Being a Lifestylist incorporates life and style, and getting creative in the kitchen is definitely part of that.
As part of the staging for The New American Home, I purchased a large amount of beautiful granny smith apples to add color and lifestyle to the kitchen. After we were finished with the shoot, I thought why not recycle them and make a pie with the grandkids? Neither of them had tried making a pie before, and with Thanksgiving being only a week away I thought this could be a great time to make their first.
Jenna may only be 8 yrs old, but she loves to cook and is really good at it. She has taken part in the Jr Chef Camp at the Gaylord Texan that Chef Joanne teaches, and was excited about trying out her culinary skills making a pie. Many adults would be daunted by this task, but Jenna dug right in. After teaching her some basic knife skills and precautions, she peeled and cored all of the apples herself. Brother Christian decided to help us make the crust, and we made a huge mess (sorry Trish!) but I'm sure it was a day that they will always remember.
I am so grateful to have the loving, supportive family I have, and the amazing clients that believe in me and what I do. Here's to the start of a holiday season filled with hope, happiness and lots of pixie dust!

Saturday, November 6, 2010

Recycling Model Homes

Welcome to my world. With budgets getting tighter every day, builders are looking for ways to cut costs but still increase sales. One way to do this is by renovating and recycling model home furniture and accessories they already have.
This makes a lot of sense, but when employees or decorators are used for this task that don't understand merchandising, there's a good chance you won't get the desired results.
Youngs Homes in Hobbs, NM asked me to come down and help them with their model home center a few years ago and had the right results - sales and traffic increased without it costing them a fortune.  Since then they have brought in some new models, and realized it was time to look at re-modeling what they had. Employees had helped where they could to decorate the new models, but they just weren't getting the desired results. The Home Idea Factory was given the task of creating some Lifestylist Designed models using only the furniture that they already owned to keep costs down, but we did add some "personality packages" of artwork and accessories to add the lifestyle that was missing and keeping buyers from becoming emotionally involved with the homes.
I'm going to share a few examples of what we accomplished in the next few weeks, but this will give you an idea of the results.
This beautiful Champion Home has everything a buyer could wish for - 9 ft. ceilings, transom windows, a fireplace, and a dream kitchen with  stainless appliances and vent hood, and an island. From the inside and out, people would never guess this is a factory built home. As a matter of fact, it offers more options and upgrades than most site built homes do! The family room had a rock fireplace, and they even showed a front bedroom as a study. The house had furniture in it, but needed some lifestyle added to it.
By raiding the warehouse (notice the gold parsons chairs in the warehouse photo) we were able to pull the colors together more and add warmth to the home. Artwork and accessories highlighted the buyer profile for the area - ranchers - and furniture was re-arranged to emphasize how livable the floorplan is.
This is one of the higher priced homes that Young's sells, so we wanted it to feel that way. Buyers are now comfortable enough in the home to sit down and enjoy the home, and interest in the home has increased dramatically.
If you would like to discover how a Lifestylist Re-Designed model can help your sales, contact us at: answers@lifestylist.com

Friday, November 5, 2010

The Louisville Manufactured Housing Show is Back!

It's a show that always ignites the industry and the Midwest region with new designs, new ideas and new initiatives …the Louisville Manufactured Housing Show is coming back in 2011 and promises to be even better than before. The 2011 Louisville Show will bring back a positive energy to the Midwest region and will show why manufactured housing is the "best way to sell and the best way to build."
Enduring the economy has been the ultimate challenge, especially for everyone in housing. Now, a new year ushers in the return of a show that reluctantly took a year off as manufacturers weathered times like most of us have never seen in the industry. Now, the show kicks off the New Year Jan. 12-14 at the Kentucky Exposition Center (KEC), the best show facility in the nation. The show is back and we welcome all of the retailers, builders/developers, community owners/operators and exhibitors back to Louisville. The Louisville Show was a significant part of the Midwest region for over 50 years. We are excited about bringing back this important event!
Show hours:
Wednesday, Jan. 12, 2011 – 9 a.m. until 5:30 p.m.
Thursday, Jan. 13, 2011 – 9 a.m. until 5:30 p.m.
Friday, Jan. 14 , 2011 – 9 a.m. until noon.
Note: Registration opens each morning at 8 a.m.
Off to an Amazing Start
As we head into Fall, there is already positive and exciting news to report as we approach "Sold Out" as the status for the manufacturers/exhibitors who plan to join us at the Louisville Show. We'll be ready to name this select list soon and we hope your business is included in that list. As of October 1, just a few manufacturer spaces remain. In addition there will be 85 service and supplier exhibit spaces for the host of businesses that bring so much to the manufactured housing industry. Manufacturers and suppliers across the region are making the move to bring back our industry momentum, and the show is one of the greatest ways to fast-forward these efforts. Don't wait – put your company at the forefront of the new year's industry success!
The Exceptional Experience of Louisville
Start with the Kentucky Exposition Center, a show venue that is considered the best facility of its kind in the nation, where you're assured of a show that offers ample exhibit space and amenities. Couple the great venue with the Louisville Show's headquarters hotel, The Crowne Plaza, located directly across the street from the exhibit hall, and you have an unbeatable combination of convenience, easy access and key amenities all around you. Hotel rates will be affordable, and reservations can be made very soon. A new registration company will be able to offer web-link registration for this year's show, helping make both pre-registration and on-site registration easier than ever before.
The airport is within three minutes of the show site, and there is ample and controlled parking at KEC. As everyone knows, Louisville offers a multitude of fine restaurants and other entertainment venues, including the popular '4th Street Live' area. Discover why Louisville makes the best place for our show. When you exhibit at Louisville, you will give buyers the luxury of an actual walk-through of your home, service or product in a unique hands-on environment. You will be able to relate to your customer base; understanding their wants and needs, as well as answer on-the-spot questions or concerns. With this premier venue as your backdrop, it is time to outshine your competitor and close the big deal. This is a great opportunity for your business to get a grasp on where the future of the industry is headed.
Sign Up for Industry Seminar
The 2011 show will feature an industry seminar with George Allen of GFA Management Inc the 2009 MHI Man of the Year. George has put together a seminar program that will appeal to the industry. Seminar points of interest will include:
How to Price Point a New Manufactured Home  for Private Property and/or Landlease Community Placement. Given an  individual's Annual Gross Income, and/or a local housing market's Average  Median Income, how to calculate maximum "affordable" & "risky" sale prices  for new homes, to be sited on realty owned fee simple, or leased. This topic  is timely for HUD Code home manufacturer "reps", Business Development Managers  ("BDM") and LLCommunity owners/operators selling homes on-site.
Community Series Homes. Their genesis,  definition and description; who manufactures them for in-LLCommunity siting  (with specific reference to appropriate manufacturers and models present at  the Louisville MHShow); and, how to properly meld them into any local living  environment.
Property Owner, or Self-finance, of New  Homes Sold On-site in LLCommunities, with emphasis on the differences  between "captive finance" and "buy her – pay here" methodologies, as well as  other possible alternatives. Moderated by Ken and Donna Rishel of Rishel Consulting Group and Precision Capital Funding the 2010 winners of the MHI Service Supplier of the Year Award.
Three 45-minute seminars provide an opportunity to learn how to start the two processes, evaluate and improve present practices and where to go for assistance and resources. These special seminars will be held at KEC in conjunction with the show.
Industry Comments: We have received these comments from interested industry representatives
Fantastic news on the show – we learned so  much and met so many new vendors – products I had no idea even existed. Great  news – and congratulations on keeping our business alive and well. There is  certainly massive demand right now for affordable housing.
I think the return of the Louisville Show is  GREAT news. It comes at a time when the industry is starting to make a  comeback and could go a long way toward boosting sales in the Midwest. I hope  all of the regions' manufacturers give the show the support it deserves.  Without these shows, the road back would be longer and more difficult.
I agree, I've missed the show. It was the best  event and it's early enough in the year so you could sell the homes ordered,  re-order, and sell again.
I'm so excited to hear about the Louisville  Show in 2011! This was always one of the most important shows of the year for  our industry and we will need to support its return to show consumers and the  media that manufactured housing is here to stay! It sounds to me like this  could be a great start to the image campaign that we've all been talking  about!
If you have any questions regarding this year's Louisville show, please call Dennis J. Hill, Show Coordinator, at 770-587-3350.