Monday, September 24, 2007

Relationship Selling

I'm published! Check out this month's issue of Modern Homes to read about a different way to approach the sales process that I call Relationship Selling.

When we are working with prospective home buyers (and when home buyers are looking for a prospective builder to buy from) it's important to keep in mind that we will be tied to the other party for a much longer time than just the sales process. Builders should be committed to creating a positive experience for the buyer so they will be rewarded with referrals and possibly the purchase of the move-up home, and buyers need to be comfortable with the fact that the builder and the team that they have chosen to build their new home will be available to answer all of their questions before and after the sale.

Modern Homes is a great trade magazine that offers great insight on all aspects of housing. If you haven't seen it recently you should be sure to find out about subscribing to it now!

Sunday, September 23, 2007

Signature Style


I treated myself a few weeks ago to a potters wheel, and it has become my de-stressing tool of choice. If you"throw" a pot and try to push it, chances are good it will implode and it's all over. Today was a good day - I ended up with three items that almost look like something. Usually you sign your pieces to make them yours, and I decided that this was the year I wasn't going to be as embarrassed and came up with a way to make them uniquely mine. Z has always been my signature - if you are looking for an alphabet item chances are good z will be the hardest to find. Instead of signing my pieces underneath, I've chosen to stamp the inside of each item with a z. So now, if you see a slightly uneven bowl with a z in the bottom, you'll know who made it.Choosing what your Signature Style is should be about letting people know what you are about, and what your lifestyle is. It doesn't have to be complicated - it should just be about you.

Sunday, September 16, 2007

De-Constructing Construction

The great news about deciding to build a new home these days is that you have options and choices like never before.

Current technology has made it possible to build “Factory Built” housing that not only meets the quality that site built housing offers, but in many cases can exceed the quality and value that is available.

For the next few weeks I’m going to go more in-depth about the different choices, and how they compare. The building types that I’m going to review are the following:

Trailers
Mobile Homes
Manufactured Homes
Park Models
Double Wides
Modular Homes
PreFab Homes
Panelized Kit Homes
SIPS Homes (Structural Insulated Panels)

Please let me know if you have interest in other building processes and I’ll be happy to do the research and share it here.